Trustpay Audience Builder is a powerful customer segmentation tool with predictive analytics and lookalike audience creation capabilities. Target the right customers with precision and improve your advertising ROI.
Trustpay Audience Builder is a sophisticated platform that transforms your customer data into actionable audience segments for highly targeted advertising campaigns. By analyzing customer behavior, demographics, purchase history, and engagement patterns, the platform creates detailed customer profiles that allow you to deliver personalized messaging to the right people at the right time.
The core strength of Audience Builder lies in its advanced segmentation capabilities. The platform enables you to create custom segments based on hundreds of attributes, from basic demographics to complex behavioral patterns. These segments can be used across all major advertising platforms, ensuring consistent targeting throughout your marketing ecosystem.
Beyond simple segmentation, Audience Builder leverages predictive analytics to identify potential high-value customers before they convert. The platform's machine learning algorithms analyze patterns in your customer data to predict which prospects are most likely to convert, enabling you to prioritize your advertising spend on the most promising audiences.
One of the most powerful features of Audience Builder is its ability to create lookalike audiences based on your best customers. By identifying the common characteristics of your highest-value customers, the platform can find new prospects who share similar attributes but haven't yet engaged with your brand. This capability allows you to scale your customer acquisition efforts efficiently and precisely.
In today's privacy-focused environment, Audience Builder is designed with data protection at its core. The platform complies with GDPR, CCPA, and other relevant regulations, ensuring that your audience targeting remains effective while respecting user privacy. All data is processed securely, with robust anonymization and consent management features built in.
Create highly specific audience segments based on hundreds of attributes including demographics, behavior, purchase history, and engagement metrics.
Machine learning algorithms analyze customer data to predict purchase propensity, lifetime value, and churn risk for more effective targeting.
Identify new high-potential prospects by creating lookalike audiences based on your best-performing customer segments.
Seamlessly sync audience segments across all major advertising platforms including Google, Facebook, LinkedIn, and programmatic networks.
Target audiences based on geographic location with precision down to specific neighborhoods or business districts.
Built-in compliance features for GDPR, CCPA, and other privacy regulations with secure data processing and anonymization.
| Data Sources | CRM systems, e-commerce platforms, website analytics, advertising platforms, custom data uploads |
|---|---|
| Audience Attributes | Demographics, behavior, purchase history, engagement metrics, custom attributes |
| Segmentation Types | Behavioral, demographic, value-based, engagement-based, predictive |
| Platform Integrations | Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, programmatic DSPs |
| Predictive Models | Purchase propensity, lifetime value, churn risk, next best product |
| Audience Limit | Up to 500 active audience segments |
| Users | Up to 8 users with customizable permissions |
| Data Refresh Rate | Daily or real-time (configurable) |
| Support | 24/5 email and chat support |
| Training | Included: 2 hours of personalized onboarding and training |
The Audience Builder has transformed our customer acquisition strategy. Before using this platform, we were spending significant amounts on broadly targeted ads with mediocre results. Now, we're able to create highly specific audience segments based on actual customer behavior and value. The lookalike modeling feature has been particularly valuable - we've discovered entirely new customer segments that we weren't targeting before. Our cost per acquisition has decreased by 37% while conversion rates have increased by 28%. The platform is intuitive to use, and the integration with our existing ad platforms was seamless.
As a digital marketing agency, we've implemented Trustpay Audience Builder for several of our clients with impressive results. The predictive customer scoring has been especially valuable for our e-commerce clients, allowing us to identify high-value prospects before they make their first purchase. The platform's ability to sync audiences across multiple advertising platforms saves us hours of manual work each week. The privacy compliance features give us and our clients peace of mind, particularly for European markets. The only suggestion for improvement would be more industry-specific templates for audience creation.
We've been using Audience Builder for about six months now, and it has significantly improved our targeting capabilities. The geospatial targeting features have been particularly useful for our retail business with multiple locations - we can now create specific audience segments for each store's trade area. The platform was easy to integrate with our CRM and e-commerce systems, and the data refresh is reliable. Customer support has been responsive and helpful when we've had questions. The ROI has been clear - our advertising efficiency has improved substantially since implementing this tool.
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